WhatsApp // Culture Crossovers

WhatsApp prides itself on representing culture crossovers—people who juggle various cultures, countries, and identities. And given that WhatsApp
is all about communication, it was only fitting that we hit up some of these culture crossovers to see how they connect with their communities.

All Year Long

WhatsApp is all about celebrating culture. And while celebrating women in March or the AAPI community in May is great, why stop there? We wanted to explore how we could celebrate these communities fully—not over a day or a month, but all year long.

Culture Across Borders

When you’re miles or even timezones away from your loved ones, WhatsApp helps you stay connected. Here we partnered with various content creators to show how they use WhatsApp to stay close, even from afar.

CD: Jess Kaihoi
Art Direction: Kyle Kemp
Design: Malena Romano / Matias Chirom
Animation: Valeria Camacho