PetSmart - Cat on a Leash
Did you know cats are able to be leash trained? And that leashes help keep them stylish, safe, and not in the belly of a coyote? No? Then watch this music video we made to promote cat leashes and harnesses.
We wrote this rap and put it on TikTok, then partnered with catfluencers to help get the word out that cat leashes were officially in
(millions of views don’t lie).
And for any stat and data nerds out there like myself, here’s a case study.
Creative Direction: Marcela Angeles
ACDs: Lindsay Kelly / Susana Duenas
Art Direction: Andrew Lopez